Wednesday, May 25, 2011
Thursday, May 19, 2011
The Bauhaus was one of the first colleges of design. It was founded by Walter Gropius in 1919 and was closed in 1933 by the Nazis. The Bauhaus holds a place of its own in the culture and visual art history of the 20th century, and has spread to far corners of the world. One of the main goals for the Bauhaus was to renew architecture.
Walter Gropius was the man who founded the Bauhaus School in 1919 and was director until he stood down in 1928, when Hannes Meyer became director. He was fired in 1930, and replaced by Ludwig Mies van der Rohe, who was director until the schools close in 1933.
Gropius was born in 1883 in Berlin. He studied architecture from 1903 until 1907. After this he worked in Peter Behrens' practice until 1910 when he opened his own. Around this time he became a member of the Deutscher Werkbund, a group whose aim was to promote creativity in design. He founded the Bauhaus School in 1919 and was director until 1927. He stayed in Europe and England until moving to America in 1937 to take up a teaching position at Harvard. In 1938 he opened a joint practice with Marcel Breuer. He died in Boston in 1969.
Meyer was born in 1889 in Switzerland. he took over as director of the Bauhaus school in 1928, and it was under his Communist beliefs and influence that many of the students followed, thus bringing unwanted political attention to the school. He was fired as director in 1930 by the Mayor of Dessau. After his sacking, he and several students formed a group whose projects included architectual structures and urban planning projects. He travelled a lot after this group was also forced to quit, but returned to Switzerland where he died in 1954.
Mies was born in 1886 in Germany. Before opening his own practice in 1912 he worked for several years at the practice of Peter Behrens, and studied his craft. He designed many buildings, including skyscrapers. He became the director of the Bauhaus School in 1930 and stayed on until the school was forced to close in 1933 by the new German Nazi Government. In 1937 he moved to Chicago where he became the head of Architecture at the Illinois Institute of Technology. He also later designed this Institutes new campus, as well as many structures in his style of open space, steel and glass. He died in Chicago in 1969.
Bauhaus was a Utopian driven school in Germany that believe in changing the world through design. Bauhaus means "build House". Bauhaus movement started in 1919-1933, it's main aim was to bring arts and crafts together to make a better place for people to live in. Walter Gropius the founder of the Bauhaus school was known to say " Form follows function and together let us
desire, conceive, and create the new structure of the future, which will embrace architecture and sculpture and painting in one unity” Walter Gropius http://thinkexist.com
The main influences to this movement was in architecture, future, and in typography. The style is referred to being spare, functional, and geometric. Which appealed to the Western Europe.
The Impact of Bauhaus
In the decades following its end, the Bauhaus had a major impact on the trends of art and architecture in Western Europe, The USA, Canada and Israel. The style became one of the most influential currents in Modernist architecture and modern design. The Bauhaus had a profound influence upon subsequent developments in art, architecture, graphic design, interior design, industrial design and typography.
One of the most important contributions of the Bauhaus is modern furniture design. Many chair designs we see today are created in the Bauhaus style - sleek and geometric. Buildings and other architectural structures we see are also influenced by the Bauhaus style. The city of Chicago is probably one of the best examples of this.
Sunday, May 15, 2011
Wednesday, May 11, 2011
Friday, May 6, 2011
- photos poor quality.
- Spelling mistakes.
- Too many photos for a DL flier.
- ask if client has other photos that are better quality, if not, offer to take photos yourself (at an extra cost)
- Offer to fix mistakes at an extra cost.
- Ask client to narrow selection of photos down to a limited amount set by you.
Email sent to client explaining problems and offering solutions:
Dear Mrs Greentree,
Thank you for supplying the information and photographs for your flier. I have unfortunately run into some issues and I need some input from you.
The photos you have provided are of unworkable quality, and I am unable to use them. Perhaps you have the same photos that are larger in size and higher resolution that I may be able to use? If not I could provide a photography service to you.
I have also notices a few spelling mistakes, I could fix them for you if you agree with my findings.
Also, there are quite a few photographs you have chosen to use, and given the amount of text there will be no need for at least half of them. Perhaps you could chose the ones you would most like on the flier and not worry about the rest.
These extra services i can provide for you will come at a small cost, which we could discuss later.
Hope to hear from you soon.
Regards, Nicole Walsh, 123 Design Agency.
1. What is intellectual property and is it the same as copyright?
Intellectual property is a term which covers several areas of the law regarding the creation of an item; and is different to copyright because copyright falls under the category of intellectual property along with others such as moral rights and trademarks.
2. How would you register your design for copyright and how much would it cost?
There is no need to register a design for copyright because it is automatically covered when a design is created. There are no costs involved. Where copyright is free and automatic - you need to register and pay for trademarks and patents.
3. I have an idea about a logo design, is it covered by copyright?
An idea isn’t covered by copyright until it is actually made, going from an idea to a design.
4. What is the name of the federal legislation covering copyright law in Australia?
The Act which covers copyright in Australia is the Copyright Act 1968 (Cth).
5. What does Copyright protect?
Copyright protects artistic, dramatic and musical works (including compilations and sound recordings), films, publications, text material, and computer programs.
6. What is the Copyright notice and its purpose?
The copyright notice - © - is the symbol which is used to let people know that a piece of work has a copyright owner. An example of its use would be- ©Nicole Walsh 2011.
7. What evidence could you provide to a court to prove you’re the copyright owner of a logo you’ve designed?
When designing a logo you would need to keep the original sketches or files that show working from the beginning (an idea) to the end finished product.
8. If an artwork appears in an Art Gallery, does the Gallery own copyright for that item?
No they don’t, they only own a licence to use the artwork.
9. If I’m employed by a company as their in-house graphic designer, who would generally own the copyright?
The company would own the copyright of the works you produce for them.
10. If I’m working as a freelance Graphic Designer and create a logo for a company, who would generally own the copyright for the logo?
You would generally own the copyright of the logo, unless the contract you both sign stipulates the copyright belongs to the client.
11. How much of an artistic work can I safely use without infringing on copyright?
You can use a little bit as long as it isn’t a majorly recognisable element of the design, or an important part of the design. It is never a good idea to use copyrighted material without permission anyway.
12. If you’ve done everything in your power to identify the copyright owner but they won’t contact you back, is it ok to use the work without permission as long as you use a ‘good faith notice’ stating you were unable to contact them?
‘Good faith notices’ do not count for much because if you use the work you are still breaching copyright, so it is not particularly a good idea to go ahead and use it without knowing for sure.
13. Who is VISCOPY and what might they come in handy for?
VISCOPY (the Visual Arts Copyright Collecting Society) are a rights management organisation who represent Australian and New Zealand visual artists. They can come in handy if you come across an artwork you want to use and are unsure if the artwork is copyrighted.
14. What are moral rights?
Moral rights are the creators rights, weather or not they own the copyright. These rights allow them to challenge the copyright owner if they believe they have changed or misused a design of theirs.
15. How would you go about obtaining copyright clearance for an artwork you want to use that you’ve found on the internet?
You could contact the web host, or the owner of the site, to find out who owns the copyright of the artwork. If that doesn’t work you can contact associations such as VISCOPY, Aboriginal Artists Agency, Australian Commercial and Media Photographers, AGDA, Craft Australia, Australian Institute of Professional Photography and NAVA. These associations may be aware of the art you are trying to use and know who to contact to get permission.
16. What is a Trademark and how do you register one?
A trademark is something you can register (a logo, image, smell, etc) which your business uses that is an integral part of your identity. You register one by going to www.ipaustralia.gov.au and paying a fee.
17. What does a Patent protect?
Patents protect invention methods, techniques and processes, as long as the invention is new, innovative, and is useful.
18. Define Defamation.
Defamation is when someone’s reputation has been tarnished by the actions (including designs and photographs) of someone else.
Wednesday, May 4, 2011
Giabattista Bodoni was born on the 16 of February 1740 in Saluzzo, Piedmont Italy. He was the son of a printer. Bodoni had done his first studies at the Regio Collegio Saluzzese. He died on the 29 of November 1813 at the age of 73 in Parma, Italy.
Giabattista was known as an engraver, type designer, typographer, printer and publisher. By 1780s Giabattista designed typeface called BODONI and it has been regarded as to be one of the first modern typefaces. He moved on to making another 2 main innovations in type design: he gave a vertical alignment to the sloped swellings in the bowls of the letters that derive from the down strokes in handwriting; he made all the horizontal serifs on the upper and lower parts of the letters very thin and uniform; and he increased the contrast between stems and serifs (Quoted-Art Encyclopedia-Grove Art, Oxford University Press). According to the Columbia Electronic encyclopaedia Giabattista was regarded as one of the leaders in originating pseudoclassical typefaces.
At the age of 18, Giabattista moved to Rome and was employed as a typesetter at the Vatican’s Propaganda Fide printing works; Giabattista had worked for Vatican’s for almost 10 years... After battling malaria Bodoni was hired by the Duke Ferdinand of Bourbon- Parma to organize a printing house this is where Bodoni got to work on a range of specimen books, which were very well received. Eventually Bodoni opened his own printing house called Officina Bodoni.
From 1768 Bodoni ran a printing house called Stamperia Reale, in Parma, Italy. After a while doing this he opened his own printing house called Officina Bodoni. Bodoni's Internet presence is minimal. There is not a lot of extensive information about his life: some can be found on wikipedia.com, linotype.com and other typography websites. His fonts can be purchased from sites such as myfonts.com, fontshop.com, itcfonts.com and adobe.com. Why and what made Bodoni famous Whilst working in the Vatican's Propaganda Fide printing house in Rome, Bodoni impressed his superiors with a willingness to learn, he had a mastery of ancient languages and types. Bodoni achieved an unprecedented level of technical refinement, allowing him to faithfully reproduce letterforms with very thin "hairlines". Bodoni designed and personally engraved 298 typefaces. Bodoni did away with old style letters and introduced a new clear simple type - the modern typeface. In his influential Manuale Tipografico of 1818, he laid down the four principles of type design, which were: regularity of chracters, cleanness, good taste and charm. His master piece was Homer's Iliad. Bodoni was the most successful early proponent of what is referred to as the "modern" typeface, distinguished by a strong contrast between thin and thick strokes. His coldly elegant books where made to be admired for the typeface and layout and not to be studied or read. (Proof reading was not his strong point).
• In his manuale tipografico (two volume works) contains about 142 roman alphabets, numerous script and exotic typefaces and a striking collection of flowers and ornaments.
• Bodoni emphasized the use of good paper and strong ink.
Our opinions of Bodoni Although Bodoni is regarded as a "modern typeface", I feel that Bodoni would be more suited to that of a display font and used sparingly. Although in saying this a combination of his typeface and ornaments would create a very clean piece of artwork. I admire the use of thin and thick strokes throughout his type as I feel that this gives the type a unique definition. Formal yet fun with thick and thin strokes. Bodoni has created a classic type face with letters very thin and uniform; and he increased the contrast between stems and serifs. _____________________
Soap Creative is one of Australia's leading Digital Agencies. Soap Creative were named number Digital Agency by AdNews Magazine in 2010.
Soap started out with three guys sharing an office in 2002, and have since grown to company with over 50 staff members spread across offices in Sydney and Los Angeles.
Soap describe themselves as specializing in delivery innovative, hight creative ad strategy-focused campaigns across websites, games, content, social media, widgets, electronic direct mail, standard and rich media, viral and metrics and reporting.
Soap creative have clients that include Unilever brands LYNX, Streets, Bushells, Impulse as well as 3 Mobile, FOXTEL, 20th Century Fox, Activision and Marvel.
You could say that soap has a work hard play hard culture, their claim to fame is that they host weekly BBQs, take their entire team to remote locations for Skiing lessons. Each ember has a soap-o-hero alter ego which they get to choose and illustrate them and place on their business card. They say this is great for client meetings and pitches as it sets them apart from other agencies, it also creates a 'tribe" and creates unity among the staff. The culture of the soap-o-hero is extended through the office where they have different meeting rooms " the hall of justice", emergency meeting room " the scape pod" and mystery room "x".
Big gamers and at the moment have three active gaming clients activision, unilever and naughty dog.
This agency is absolutely amazing!
Soap Creative has had many clients over their nine years of business, including a vast collection of widely recognised companies such as 20th Century Fox, ABC New Media, Activision, Ben & Jerry’s, Dick Smith, Foxtel, KFC, Lynx and Marvel.
Soap Creative offer services in screen-based media such as websites, mobile phone applications, tools and games (including online and CD-Rom). This agency has also created tshirt prints for Bubble-O Bill, and a card game called the Meeting Game.
Their work is very clean and professional its very groovy and all the content that I have viewed has all been very awesome, I never felt negative when interacting or viewing the content it was very attention catching and fun. The lynx content was a bit sexist however it is targeted towards men and sex does sell as there statistics show, I wasn’t offended it just didn’t hold my attention as the rest did. They have many notorious clients and deal with a broad medium from games to videos and websites that are all targeted towards a variety of audiences. ___________________
In 1716 he built his own type foundary in London, which produced some 16 years later his most famous typeface Caslon. He first started out in his business as an engraver of gunlocks and barrels and as a bookbinders tool cutter. He later established contact and encouragement through the printers William Bowyer and John Watts that lead to cutting type punches for various presses London.
In 1720 he designed an “English Arabic” typeface used in the New Testament. Soon after in 1722 he released his first typefaces, which were based on seventeenth century Dutch old style designs and were used extensively in England because of their practicality. 1726 was when the typeface Caslon was first used and soon after it’s release he received loans and sufficient trade, which enabled him to complete the setup of his foundary. Up until the 1780’s there were few books that weren’t printed in one of his typefaces.
In 1735 his typefaces spread all over Europe and American colonies that lead to the font being used to print the American Declaration of Independence. His son William Caslon II soon joined the company and in 1745 became partner and took over the family business after his death.
William Caslon designed a number of serif typefaces in his lifetime, some of which are still used today. The first three fonts by William Caslon were Arabic, Hebrew and Koptic. He also designed typefaces such as Caslon 540, Caslon Bold, Caslon Old Face, Big Caslon, Caslon Open Face, Williams Caslon Text and most likely in any other that has the name ‘Caslon’ on it.
The United States Declaration of Independence was set in Caslon type, which would have to be one of William Caslon’s greatest accomplishments.
The name ‘Caslon’ comes from the 18th Century typeface that was designed by William Caslon. This serif typeface was printed in the earliest English language texts and is also know to the typeface used for the New Yorker Magazine.
William Caslon’s typefaces immediately became popular and were used for many important printed works. Caslon’s type became so popular that the expression about the typeface choice, ‘when in doubt, use Caslon,’ came about.After William Caslon’s death in 1766, his typefaces fell out of favour but were revived in the 1840s, some of which are widely used today.
William Caslon was born in 1692 in cradley, Worcestershire, England. In 1706 at the age of 13 he began a seven-year apprenticeship as an engraver with a London harness marker. In 1716 he became a self-employed engraver of gunlocks and barrels, and as a bookbinders tool cutter. In 1721 the society for promoting Christian knowledge commissioned Caslon to cast Arabic alphabets where his font became an instant success. In around 1720 William Caslon founded a typeface foundry called the Caslon Foundry. That foundry became the leading English typeface foundry of the 18th and early 19th centuries. He died in 1766. Caslon is cited as the first original typeface of English origin.
Caslon’s font is characterized by its short ascenders and decenders, bracketed serifs, moderately high contrast, robust texture and moderate modulation of stroke. The Caslon’s typeface has become one of the most famous typefaces in the world today. The first copy of the declaration of independence was printed in Caslon. There are many typefaces that have been derived from Caslon’s font in existence. Caslon’s type is now considered a good, readable type
i like how the works are categorized into their themes and mediums. i also like how the style of the site mirrors this artists style of art.
this site is engaging and exciting the moment you click on it. i like how there are previews of the work that you click on to see bigger, and the parts where the photos are big enough on the screen it is easy to navigate with next and previous buttons.
nice colours and logo, easy viewing of the works... clean and simple, doesnt distract viewers attention away from the art.
again...simple, nice colours that dont distract the viewer, easy to use interface... i particularly like how when he is showcasing a website, the website image comes up on a computer screen.
i like how this one is so simple, there is nothing to distract the viewer from the art. you see the art as soon as you click onto the site and there are the next and previous buttons again.
this site serves its purpose as allowing artists to showcase their works but the style doesnt change, and isnt 'editable'