Showing posts with label Logo. Show all posts
Showing posts with label Logo. Show all posts
Wednesday, February 16, 2011
Friday, May 7, 2010
Logos for Assessment
Logo for GMB Debt Collection
Business Card
Letter head
With Compliments slip
Bookmark
Brochure
Outside
Inside
Here are all the logos i made to choose from for this assessment
Business Card
Letter head
With Compliments slip
Bookmark
Brochure
Outside
Inside
Here are all the logos i made to choose from for this assessment
Tuesday, May 4, 2010
Logos..
We were given the task of researching 10 different types of company's logos and seeing what already works for those industries, and making a logo based on this.
Most logos for excavation companies had a picture of an excavator :-) the text was all fairly basic, and colours were simple- mostly black with sometimes some earthy colours like yellow or red thrown in. i decided to keep it simple with one colour for this logo.
the logos for precast concrete were mainly grey and black. some had pictures of cement trucks and some had little square formations as their 'picture'. i chose to go with the cement truck.
After class critique- a few changes
most logos i seen for joineries were in blue, black, grey or brown, with a picture along side the text. the pictures used were houses. saws, trees, wood, and other tools.
After class critique-
the car hire logos i seen online were varied- some had pictures of cars, and some had pictures of the road. colour didnt seem to be an issue with this kind of company, most the logos were one or two colours but the colours used were red, green, yellow, blue and black. some had just the name of the company and no logo.
most of the logos i found had just the name, some had a simple picture of a microscope or similar instrument, and the main colours used were black, grey and blue.
The logos i found for skate shops were all fairly similar- plain text (only slightly stylised) with a picture of a skateboard or a skateboarder, some with a splash of red thrown in. this is what i based my design on.
the italian style cafe's i researched had a lot of different elements betweent them- script font for main title with other text small and plain; a picture of fruit; a picture of coffee; and brown, red or green were the colours mainly used. i tried my hand at a logo with a fruit basket.
The logos i seen online for sex shops were mainly black with the odd bit of red or pink thrown in. some of the pictures they had were silhouettes, lips and hearts. i tried to do something different by putting it all into a box, i didnt see any like that.
The logos i seen for watch and clock shops were elegant and fancy, but some weren't, they had a script font with clock part graphics, like mine.
The musical instrument logos i found online were mainly black and some had pictures of musical instruments, and this is where the idea for this logo came from.
Most logos for excavation companies had a picture of an excavator :-) the text was all fairly basic, and colours were simple- mostly black with sometimes some earthy colours like yellow or red thrown in. i decided to keep it simple with one colour for this logo.
the logos for precast concrete were mainly grey and black. some had pictures of cement trucks and some had little square formations as their 'picture'. i chose to go with the cement truck.
After class critique- a few changes
most logos i seen for joineries were in blue, black, grey or brown, with a picture along side the text. the pictures used were houses. saws, trees, wood, and other tools.
After class critique-
the car hire logos i seen online were varied- some had pictures of cars, and some had pictures of the road. colour didnt seem to be an issue with this kind of company, most the logos were one or two colours but the colours used were red, green, yellow, blue and black. some had just the name of the company and no logo.
most of the logos i found had just the name, some had a simple picture of a microscope or similar instrument, and the main colours used were black, grey and blue.
The logos i found for skate shops were all fairly similar- plain text (only slightly stylised) with a picture of a skateboard or a skateboarder, some with a splash of red thrown in. this is what i based my design on.
the italian style cafe's i researched had a lot of different elements betweent them- script font for main title with other text small and plain; a picture of fruit; a picture of coffee; and brown, red or green were the colours mainly used. i tried my hand at a logo with a fruit basket.
The logos i seen online for sex shops were mainly black with the odd bit of red or pink thrown in. some of the pictures they had were silhouettes, lips and hearts. i tried to do something different by putting it all into a box, i didnt see any like that.
The logos i seen for watch and clock shops were elegant and fancy, but some weren't, they had a script font with clock part graphics, like mine.
The musical instrument logos i found online were mainly black and some had pictures of musical instruments, and this is where the idea for this logo came from.
Wednesday, April 28, 2010
Typography logos
We were given the task of making a logo for ourselves using type. when we had a few ideas we printed them out and the class voted for which 3 we had to develop further. after further developing we had to choose one which we would use for various projects, the first being the model competition flier. here are my first logos...
These are the 3 that the class voted the best and that had been worked a bit more...
And this is the one i picked to use :-)
These are the 3 that the class voted the best and that had been worked a bit more...
And this is the one i picked to use :-)
teen model competition fliers
We were given the task to make a flier for a teen modelling competition to be held in Wagga, using logos we made in a typography lesson. These are the two that i made...
Tuesday, March 23, 2010
Logo Creation Process report
One normal day at Tafe I came in, ready for a day of pen tool in Illustrator. This was not to be... Class started and we got separated into small groups- I was with Elise and Nathan. Once in our groups we were given two minutes to come up with a name for a graphic design company. We put the first initials of our last names together and came up with PPL Design (pronounced 'people').
We then sat down with our 'Client', Mr Steve Deaconsfield, a solicitor who had recently opened his own law firm, Deaconsfield Solicitors, and was looking for an image. He had been a solicitor for 25 years; previously worked for another solicitor, Craig Lyle; his firm had been open for roughly six months, in an office on Baylis Street, had a steady clientele, and a staff of 26- five of these solicitors. We had to design a logo for our Client, which would be used everywhere- stationary, uniforms, etc. His needs were specific- he wanted a 'cool' coloured logo- specifically blues and greys; he wanted it to be simple, classy but not clinical. The logo had to show the company was professional and trustworthy. He also wanted to possibly incorporate some kind of motif which represented Wagga, Australia or Law. We discussed details like money (he had a big budget so this was not an issue) and when we would meet up next to present ideas and get his opinions on them. The clients expectations were reasonable.
Immediately i got ideas floating through my head and had to get them down on paper. Some of these ideas involved the Murrumbidgee river (which flows through Wagga), Gum trees, justice scales, Australian flag, and crows. My original sketches were bold, simple and primitive.
PPL Design sat down and spoke about the specific requests the client had made, and we shared the ideas we had initially, both visually and verbally. We sat as a group and started sketching our own ideas, and also began putting our ideas into Illustrator. Every so often we would present an idea to the group and ask each other for feedback, and share ideas.
Of my original ideas, i scrapped the ones involving the justice scales, crows and the Australian flag. These seemed a bit too complex for what the Client required. I had another idea of a D inside of a diamond, and I focused my attention to making a logo which used a curved motif to represent the river with the initials DS; and a logo using a tree and curved motif in a box, with the words Deaconsfield Solicitors somewhere on the bottom of it. I drew more detailed sketches in my sketch book, and then began designing them in Illustrator. My first coloured sketches in my art book are better than the sketches in my notebook, but still needed a lot of work.
After a bit of time spent in Illustrator, I came up with three possible logos for the Client - a D inside of a diamond with parts of the D cut out; one with DS and a curved river motif underneath; and the one that i was most happy with, a box with a river and tree motif in it, with the words Deaconsfield Solicitors under it.
PPL Design met again with the Client with all of our possible logo designs. We explained our logo ideas individually as he went through our print outs. Of my three ideas put forward, the client liked the DS initials with the river motif, and the box with the tree and river motif.
After the meeting with the Client, we sat back down and had a chat about our logos and then went our own ways to work on our own. I made a few changes to the logos i had designed- with the initials logo i made two changes, in turn making two different logos with the similar idea. With one i made the text smaller so it fit into the curve of the motif; and the other i moved the motif up so it was in line with the bottom curve in the S and it flowed through the D.
With the square logo i simplified the tree so it was just a circle and a rectangle. I also made a variation of it so the words are inside the square, which i found looked a lot better- more tighter. Of all of the final designs i was most happy with this one, and would pitch this to the Client the most.
These are the two I think are the best-
As this logo design went on, i couldn't see a lot of progression in regard to the tightness of the logos, especially with the one in the box because that is tight enough as it is. I seen the most progression with the initials logo. I am happy with the progression of meeting the Client's needs - i used the specified colors, included some of the motif themes he specified and kept the logos simple and professional. As a group we progressed well from the initial sketch stage to the final logo stage.
I was in control with the typography, there was not a lot of problems with that because the Client wanted a professional logo so there was no need for fancy fonts. I didn't feel like the technology held me back at all - i was confident the skills i had learned thus far in Illustrator would be enough to let me do the task. I believe i would have done just as good a job on my own away from the group, although the extra input was helpful.
In the real world, i don't think one day would be enough time to do this job. There are things to consider such as meetings with the client (not many real life clients would be willing to have meetings every few hours) and researching the type of business- this may not be as easy as looking up the industry on the Internet, it may involve going to job sites or meeting with other people who are more knowledgeable about the industry. For a real job like this I have no idea how much I would charge - maybe around the $500 mark. It is only a logo, not a business card using the logo, or a poster, etc, but it still takes a lot of time, thought and effort to get the logo from an idea to a tangible object (even if it is a file on a computer or a piece of paper). This is pretty much how i expected the work of a graphic designer to be - the process of meeting with the client, brainstorming, getting ideas onto paper then creating them digitally.
Overall the day's work was an enjoyable success. I enjoyed the process of meeting with the client, right through to finishing the final copy of the logo. It was successful in the way how an idea was conceived and watching the idea evolve through various execution methods. I enjoyed working in a group, and also by myself.
We then sat down with our 'Client', Mr Steve Deaconsfield, a solicitor who had recently opened his own law firm, Deaconsfield Solicitors, and was looking for an image. He had been a solicitor for 25 years; previously worked for another solicitor, Craig Lyle; his firm had been open for roughly six months, in an office on Baylis Street, had a steady clientele, and a staff of 26- five of these solicitors. We had to design a logo for our Client, which would be used everywhere- stationary, uniforms, etc. His needs were specific- he wanted a 'cool' coloured logo- specifically blues and greys; he wanted it to be simple, classy but not clinical. The logo had to show the company was professional and trustworthy. He also wanted to possibly incorporate some kind of motif which represented Wagga, Australia or Law. We discussed details like money (he had a big budget so this was not an issue) and when we would meet up next to present ideas and get his opinions on them. The clients expectations were reasonable.
Immediately i got ideas floating through my head and had to get them down on paper. Some of these ideas involved the Murrumbidgee river (which flows through Wagga), Gum trees, justice scales, Australian flag, and crows. My original sketches were bold, simple and primitive.
PPL Design sat down and spoke about the specific requests the client had made, and we shared the ideas we had initially, both visually and verbally. We sat as a group and started sketching our own ideas, and also began putting our ideas into Illustrator. Every so often we would present an idea to the group and ask each other for feedback, and share ideas.
Of my original ideas, i scrapped the ones involving the justice scales, crows and the Australian flag. These seemed a bit too complex for what the Client required. I had another idea of a D inside of a diamond, and I focused my attention to making a logo which used a curved motif to represent the river with the initials DS; and a logo using a tree and curved motif in a box, with the words Deaconsfield Solicitors somewhere on the bottom of it. I drew more detailed sketches in my sketch book, and then began designing them in Illustrator. My first coloured sketches in my art book are better than the sketches in my notebook, but still needed a lot of work.
After a bit of time spent in Illustrator, I came up with three possible logos for the Client - a D inside of a diamond with parts of the D cut out; one with DS and a curved river motif underneath; and the one that i was most happy with, a box with a river and tree motif in it, with the words Deaconsfield Solicitors under it.
PPL Design met again with the Client with all of our possible logo designs. We explained our logo ideas individually as he went through our print outs. Of my three ideas put forward, the client liked the DS initials with the river motif, and the box with the tree and river motif.
After the meeting with the Client, we sat back down and had a chat about our logos and then went our own ways to work on our own. I made a few changes to the logos i had designed- with the initials logo i made two changes, in turn making two different logos with the similar idea. With one i made the text smaller so it fit into the curve of the motif; and the other i moved the motif up so it was in line with the bottom curve in the S and it flowed through the D.
With the square logo i simplified the tree so it was just a circle and a rectangle. I also made a variation of it so the words are inside the square, which i found looked a lot better- more tighter. Of all of the final designs i was most happy with this one, and would pitch this to the Client the most.
These are the two I think are the best-
As this logo design went on, i couldn't see a lot of progression in regard to the tightness of the logos, especially with the one in the box because that is tight enough as it is. I seen the most progression with the initials logo. I am happy with the progression of meeting the Client's needs - i used the specified colors, included some of the motif themes he specified and kept the logos simple and professional. As a group we progressed well from the initial sketch stage to the final logo stage.
I was in control with the typography, there was not a lot of problems with that because the Client wanted a professional logo so there was no need for fancy fonts. I didn't feel like the technology held me back at all - i was confident the skills i had learned thus far in Illustrator would be enough to let me do the task. I believe i would have done just as good a job on my own away from the group, although the extra input was helpful.
In the real world, i don't think one day would be enough time to do this job. There are things to consider such as meetings with the client (not many real life clients would be willing to have meetings every few hours) and researching the type of business- this may not be as easy as looking up the industry on the Internet, it may involve going to job sites or meeting with other people who are more knowledgeable about the industry. For a real job like this I have no idea how much I would charge - maybe around the $500 mark. It is only a logo, not a business card using the logo, or a poster, etc, but it still takes a lot of time, thought and effort to get the logo from an idea to a tangible object (even if it is a file on a computer or a piece of paper). This is pretty much how i expected the work of a graphic designer to be - the process of meeting with the client, brainstorming, getting ideas onto paper then creating them digitally.
Overall the day's work was an enjoyable success. I enjoyed the process of meeting with the client, right through to finishing the final copy of the logo. It was successful in the way how an idea was conceived and watching the idea evolve through various execution methods. I enjoyed working in a group, and also by myself.
Thursday, March 18, 2010
Wednesday, March 17, 2010
Logos in Illustrator
Using the pen tool in Illustrator we done this exercise of recreating the Canberra Raiders logo.
Monday, March 15, 2010
Monday, March 8, 2010
My music festival logos
First ones.... not too exciting because PS wasnt doing what i wanted it to do ('what we have here is failure to communicate...')
I like the idea of this one, if i could get the face drawn right in photoshop
Similarly, this one is cool too (those pink bits are meant to be lips)
Just a random one i made..
This one is the best of the lot i think..
Pros- it is simple, an easily identifiable shape, easy to read.
Cons- may look funny in color, not very musical.
Will it work in black and white? yes.
Can it be printed small and still be legeble? the main 'noise' part yes, maybe not so for the 'the' and 'music festival'
Is it easily identifiable? yes i think so.
I like the idea of this one, if i could get the face drawn right in photoshop
Similarly, this one is cool too (those pink bits are meant to be lips)
Just a random one i made..
This one is the best of the lot i think..
Pros- it is simple, an easily identifiable shape, easy to read.
Cons- may look funny in color, not very musical.
Will it work in black and white? yes.
Can it be printed small and still be legeble? the main 'noise' part yes, maybe not so for the 'the' and 'music festival'
Is it easily identifiable? yes i think so.
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